Entrepreneurs are my favorite people. So innovative, stubborn and optimistic, they can work brutal hours on some vision that only they can see in full. No one envies the struggles of the entrepreneur, unless she pokes through the fog of failure and creates a successful enterprise.
Entrepreneurs wake in the middle of the night - if they ever fall asleep at all - terrorized by fraud and finances, failure.
And if she does fail, this time, and swears off entrepreneurship forever, it doesn't last. Entrepreneurship is a crackish drug and the entrepreneur is hooked. No quitters they.
That is why the entrepreneur is my hero of choice. The self- destructive, dogged drive that won’t die, leading, maybe, to ultimate victory. It inspires me, and I understand it.
Our featured business this issue is River Pools and Spas. A hugely successful swimming pool business, in the populous, competitive U.S.’ Mid-Atlantic market, built by blogging. The story of River Pools and Spas will sound familiar to many entrepreneurial veterans. Embezzlers and tax problems and I'm sure many sleepless nights.
But a commitment to a marketing plan helped pull the business to success. Marcus Sheridan shares the story and in a bonus article, tips on how you can copy his success.
I interviewed email marketing guru Chad White, Nichole Visani shares social media efficiencies and we talk sex with BNI founder Dr Ivan Misner. It's not like that.
I hope you read, enjoy, subscribe and profit.
Charlie Turner Editor