A Google search on the term SEO reveals 217,000,000 results. No wonder marketers spend unimaginable hours and dollars chasing after the solution to the latest algorithm, seeking the right keywords to optimize their various web properties, all with the goal of driving more web traffic their way. That's the digital business model in the lowest common denominator.
But how do you trick the algorithm of the street? Main Street, the analog, real world of walking, driving, riding, flying, talking, texting, distracted, busy people. A marketplace that is searching for stuff - maybe yours.
Since the days of the cave dwellers, the most common answer has been with effective signs - the original search engine optimization. Sign making, the combination of symbols, size, contrast, color, message, location, surprise, innovation, illumination and tech, is maybe society's second oldest profession. And, no matter how good your digital magnet, a brick and mortar business still needs good, old fashioned, effective signage.
This issue we interview an independent sign maker who started his business at the beginning of the digital age in signs. There is both art and science in 21st century sign making, but much of the crafting is done digitally, today. The days of the sign-maker-as-artist are not gone, as a selection of videos on sign painters, glass etching and guilding and high wall sign painters will attest. Be inspired, and maybe, more easily found,
On the digital front, learn how to optimize your company Facebook page and how great retail innovators capture ideas. We feature an awesomely useful info graphic - the updated, ultimate cheatsheet guide to social media image sizes and several time saving tools to help you scale and design your images for all of your business, social media needs. And there’s more.
I hope you read, enjoy, subscribe and profit. Charlie Turner Editor