Issue 5 – Volume 1

The Tools of Ignorance?

I am a baseball fan. I look forward every year, to the day when major league pitchers and catchers report to spring training. For me, this event signals the end of another cold winter.

Baseball is a workaday sport. A Major League Baseball season has double the number of games as the NBA or NHL and ten times as many as the National Football League.

Baseball players don’t have many off-days and small business owner/ operators have few days off either. Both games - baseball and small business - have some similarities, I think.

Personally, I’m partial to catchers. Catchers see the whole field and they run the game. Catching gear - the chest protector, helmet, face mask and shin guards - is referred to, by old-timers, as the “tools of ignorance”. The insinuation being, you’d have to be stupid to take the abuse required to be a catcher.

The typical small business owner wears nothing like catchers equipment. But there are many moments when she may question the intelligence of being the one to run the game for their enterprise. Are the stress, abuse and the long hours, that are required to make it all work, worth it?

In this issue professionals in branding and web presence share valuable tips on logo design and how to grow your brand. An expert on WordPress walks you through - step by step - how to setup a free, WordPress website, in under 10 minutes. The #1 go-to guy for Google Hangouts, tells you exactly how to start one today.

There are more tips, plus the tale of a successful Ophthalmologist, in North Carolina, and how he is using free tools, like Youtube videos, to grow his practice. And there’s more here for the smart small business marketer.

I hope you read, enjoy, subscribe and profit. Charlie Turner Editor